This project focused on rebranding Vineyard Vines to create a more elevated and cohesive brand identity with a high-end, coastal feel. The redesign placed a strong emphasis on sustainability and ocean-friendly practices. The goal was to reflect the brand’s premium pricing and align its aesthetic with a more elegant yet simple design. This rebrand included updated packaging, branding, and advertising strategies to modernize the company’s identity while staying true to its original logo and core values.