Branding & packaging design concept for Plantea, a brand that produces matcha tea blends while demonstrating their commitment to sustainability. After enjoying Plantea matcha the consumer can repurpose the package and grow a plant, essentially recreating the product. This approach yields an eco-friendly solution that serves the consumer and aids the planet. The box acts as a pot and is created from 100% compostable materials like paper, sunflower seed, corn etc. that will break down in a garden. The matcha sticks are made from seed paper and the lid of the box features a proliferation that enables the consumer to add a garden label to the pot. The branding is simplistic and earthy with the goal to make the consumer feel a sense of calmness and wellness.